by Marketing | Mar 19, 2026 | News, Featured, Reputation Marketing, Social Media, Strategy
The woman looks into the camera and explains how the product “completely changed” her routine. She speaks naturally, gestures as she talks, and sounds convincing. There is just one problem – she isn’t real. Across the internet, a growing number of...
by Marketing | Nov 19, 2025 | News
Press release: Cheltenham, UK – 19 November, 2025 eCommerce Smart, a specialist ecommerce consultancy, today announced a new partnership with Contentsquare, a global leader in AI-first digital analytics. As a member of the Contentsquare Partner Program,...
by Marketing | Sep 29, 2025 | Uncategorized
“Don’t just take our word for it …” Social proof might sound like a buzzword – but in ecommerce, it’s one of the most effective (and under-leveraged) CRO levers you can pull. It’s not about slapping a few Trustpilot logos on your homepage. When used...
by Marketing | Sep 25, 2025 | CRM and email marketing, Referral Marketing, Reputation Marketing, Retention
You’ve made the sale. But the work’s just getting started. For ecommerce brands, the post-purchase email flow is one of the most overlooked (and undervalued) tools in your retention toolkit. Done right, it doesn’t just improve customer satisfaction – it boosts...
by Marketing | Sep 23, 2025 | Google Ads, Analytics
If you’re running Google Ads for your ecommerce brand, there’s one metric that tends to steal the spotlight: ROAS – Return on Ad Spend. But here’s the thing: not all ROAS is good ROAS. And sometimes, a “decent” ROAS is quietly killing...
