Last updated: 15/09/2025

This Cookie Policy explains how Ecommerce Smart uses cookies and similar technologies on our website https://www.ecommercesmart.co.uk.

By continuing to browse our website, you agree to our use of cookies as outlined in this policy – unless you choose to disable them via your browser settings or through our cookie banner.

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They help the site function properly, improve your experience, and provide us with insights into how people use the site.

2. Types of Cookies We Use

We use both first-party (set by our website) and third-party cookies (set by services we use, like Google Analytics). These cookies may be:

Strictly Necessary Cookies

These are essential for the site to function – such as enabling navigation or access to secure areas. You can’t turn these off.

Performance & Analytics Cookies

These help us understand how people use our site – like which pages are visited, how long visitors stay, and where they came from. We use Google Analytics 4 (GA4) for this purpose. These cookies are anonymised and do not store personal information.

Marketing & Tracking Cookies (Optional)

We may use cookies to track performance of campaigns or referrals, but we do not currently use persistent advertising cookies or retargeting pixels unless otherwise stated.

3. Google Analytics 4 (GA4)

We use GA4 to understand how visitors interact with our website. GA4 collects anonymised information such as:

• Pages visited

• Time spent on pages

• Clicks and interactions

• Referring websites

• Device/browser types

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

4. Managing Your Cookie Preferences

When you first visit our website, you’ll see a cookie banner allowing you to accept, reject or manage your cookie preferences. You can update your choices at any time by clearing cookies in your browser and revisiting our site.

Alternatively, you can disable cookies through your browser settings:

• Chrome: Clear, enable, and manage cookies in Chrome

• Firefox: Enable and disable cookies in Firefox

• Safari: Manage cookies and website data in Safari

• Edge: View cookies in Microsoft Edge

Please note: disabling cookies may affect the functionality of some parts of the website.

5. Updates to This Policy

We may update this policy from time to time to reflect changes in technology or regulations. Please check back periodically to stay informed.

Questions?

If you have any questions about this Cookie Policy or how we use cookies, please contact us at:
📧 hello@ecommercesmart.co.uk