by Marketing | Nov 19, 2025 | News
Press release: Cheltenham, UK – 19 November, 2025 eCommerce Smart, a specialist ecommerce consultancy, today announced a new partnership with Contentsquare, a global leader in AI-first digital analytics. As a member of the Contentsquare Partner Program,...
by Marketing | Sep 29, 2025 | Uncategorized
“Don’t just take our word for it …” Social proof might sound like a buzzword – but in ecommerce, it’s one of the most effective (and under-leveraged) CRO levers you can pull. It’s not about slapping a few Trustpilot logos on your homepage. When used...
by Marketing | Sep 25, 2025 | CRM and email marketing, Referral Marketing, Reputation Marketing, Retention
You’ve made the sale. But the work’s just getting started. For ecommerce brands, the post-purchase email flow is one of the most overlooked (and undervalued) tools in your retention toolkit. Done right, it doesn’t just improve customer satisfaction – it boosts...
by Marketing | Sep 23, 2025 | Google Ads, Analytics
If you’re running Google Ads for your ecommerce brand, there’s one metric that tends to steal the spotlight: ROAS – Return on Ad Spend. But here’s the thing: not all ROAS is good ROAS. And sometimes, a “decent” ROAS is quietly killing...
by Marketing | Sep 22, 2025 | Referral Marketing, Reputation Marketing, Retention
You want repeat buyers. You want people to tell their friends. But here’s the real question: Should you double down on referral marketing or loyalty programmes? Both sound great in theory. But in the real world of ecommerce – with tight budgets and even tighter...
