by Marketing | Sep 25, 2025 | CRM and email marketing, Referral Marketing, Reputation Marketing, Retention
You’ve made the sale. But the work’s just getting started. For ecommerce brands, the post-purchase email flow is one of the most overlooked (and undervalued) tools in your retention toolkit. Done right, it doesn’t just improve customer satisfaction – it boosts...
by Marketing | Sep 23, 2025 | Google Ads, Analytics
If you’re running Google Ads for your ecommerce brand, there’s one metric that tends to steal the spotlight: ROAS – Return on Ad Spend. But here’s the thing: not all ROAS is good ROAS. And sometimes, a “decent” ROAS is quietly killing...
by Marketing | Sep 22, 2025 | Referral Marketing, Reputation Marketing, Retention
You want repeat buyers. You want people to tell their friends. But here’s the real question: Should you double down on referral marketing or loyalty programmes? Both sound great in theory. But in the real world of ecommerce – with tight budgets and even tighter...
by Marketing | Sep 18, 2025 | WooCommerce, CRO
You’ve done everything right – beautiful product pages, solid traffic, carts filling up … and then? Crickets. If you’re running WooCommerce and seeing high cart abandonment rates, your checkout process could be the silent killer. According to Baymard...
by Marketing | Sep 17, 2025 | Magento, SEO
Magento 2 is a powerful ecommerce platform – scalable, robust, and built for serious growth. But out of the box? It’s not SEO-friendly. We’ve seen even established brands unknowingly sabotage their organic performance with Magento 2’s default settings,...
