Ecommerce insights
Insights That Make You Ecommerce Smart
Welcome to our hub of expert insights, practical advice, and no-fluff strategy. Whether you’re scaling, optimising, or just trying to keep up with the latest in ecommerce – we’ve got you covered. Browse articles on growth, strategy, retention, tools, trends and more.
Post-Purchase Email Flow: What to Send, When to Send It, and Why It Matters
You’ve made the sale. But the work’s just getting started. For ecommerce brands, the post-purchase email flow is one...
How to Spot a Bad Google Ads ROAS (And What to Do About It)
If you're running Google Ads for your ecommerce brand, there’s one metric that tends to steal the spotlight: ROAS -...
Referral Marketing vs Loyalty Programmes: Which Drives More Sales?
You want repeat buyers. You want people to tell their friends. But here’s the real question: Should you double down on...
WooCommerce Checkout Optimisation: Fixing Drop-Off in 5 Steps
You’ve done everything right - beautiful product pages, solid traffic, carts filling up ... and then? Crickets. If...
Magento 2 SEO: 7 Technical Issues You Might Be Overlooking
Magento 2 is a powerful ecommerce platform - scalable, robust, and built for serious growth. But out of the box? It’s...
What’s a Good Conversion Rate for Ecommerce in 2025?
If you're running an ecommerce business and constantly asking yourself, "Is our conversion rate any good?" - you're...
Why Your Retention Strategy Matters More Than Your Ad Budget in 2025
We get it. Ads are exciting.They’re measurable, scalable, and (when they work) give you a hit of dopamine every time...
The Pros and Cons of Using Mention Me for Referral Marketing
If you’ve been searching for a referral marketing platform for your ecommerce brand, there’s a good chance you’ve come...
How to Use Looker Studio to Visualise Your Ecommerce Funnel
You’ve got the data. GA4, Shopify, WooCommerce, Meta Ads, Klaviyo, the works. But when you try to make sense of your...
How Affiliate Marketing Supports (Not Competes With) Paid Media
Affiliate marketing is often misunderstood. Some ecommerce brands treat it as a side hustle for bloggers and coupon...
Shopify vs WooCommerce: Which Platform Is Best for Scaling Brands?
Choosing the right ecommerce platform is one of the biggest decisions you'll make as an online retailer. And while...
Affiliate Marketing for DTC Brands: Is It Worth It in 2025?
Affiliate marketing has been around for decades. But in 2025, with tightening ad budgets, iOS privacy changes, and...
The Best Ecommerce SEO Tools in 2025 (And How to Actually Use Them)
If you're managing an ecommerce store and trying to improve rankings, traffic, or conversions - chances are you've...
The Complete Ecommerce SEO Checklist
SEO in ecommerce can feel like a never-ending to-do list. Meta tags here, schema there, product pages, blog content,...
How to Build a High-Converting Product Page (With Examples)
Let's lay it bare: most ecommerce product pages are glorified digital brochures.They show the product, dump in the...
Email Marketing Benchmarks for Ecommerce: What’s Normal in 2025?
Email marketing might not be the flashiest channel in your ecommerce stack - but it’s still one of the most...
How to Set Up Your Klaviyo Email Flows for Maximum Revenue
If you’re using Klaviyo and only sending out ad hoc campaigns, you’re leaving money on the table. Flows - not one-off...
How to Scale an Ecommerce Brand Without Breaking Your Tech Stack
Scaling an ecommerce brand is a brilliant problem to have. But when growth outpaces your technology, what was once a...
How to Optimise Your Shopify Navigation for Conversions
Your Shopify navigation isn’t just a utility. It’s a conversion tool hiding in plain sight. In 2025, where customer...
The Most Common Conversion Killers on Ecommerce Sites (And How to Fix Them)
Getting traffic is hard enough. But when people land on your website and bounce without buying - that’s where the real...