by Marketing | Apr 9, 2025 | CRO, Analytics, SEO
Getting traffic is hard enough. But when people land on your website and bounce without buying – that’s where the real pain begins. Whether you’re spending big on ads or ranking organically, if your conversion rate isn’t pulling its weight, your whole...
by Marketing | Mar 27, 2025 | Analytics
If Universal Analytics felt like an old friend, Google Analytics 4 (GA4) probably feels like its strange, younger cousin who speaks in riddles. You’re not alone. Since the forced migration in 2023, ecommerce brands have been wrestling with GA4’s event-based model,...
by Marketing | Mar 18, 2025 | Affiliate Marketing, Google Ads, Meta Ads, Tiktok, TikTok Ads
When you’re trying to grow an ecommerce business, you’ll eventually reach a crossroads:Should we double down on paid ads, or start building an affiliate programme? Both channels can drive traffic, revenue, and new customers. Both can scale. But they work very...
