by Marketing | Jul 7, 2025 | SEO, Analytics
SEO in ecommerce can feel like a never-ending to-do list. Meta tags here, schema there, product pages, blog content, core web vitals, internal linking, technical audits – it’s a lot. But here’s the good news: you don’t need to do everything. You just need to...
by Marketing | Jun 25, 2025 | CRO, Magento, Shopify, WooCommerce
Let’s lay it bare: most ecommerce product pages are glorified digital brochures.They show the product, dump in the standard description, maybe throw in some specs, and then … cross their fingers. In 2025, that’s not good enough. Your product page (PDP) is...
by Marketing | Jun 3, 2025 | CRM and email marketing, Analytics
Email marketing might not be the flashiest channel in your ecommerce stack – but it’s still one of the most profitable. And with rising paid ad costs and tighter privacy rules, brands in 2025 are doubling down on owned channels like email more than ever. But...
by Marketing | May 19, 2025 | CRM and email marketing, Analytics, Retention
If you’re using Klaviyo and only sending out ad hoc campaigns, you’re leaving money on the table. Flows – not one-off campaigns – are where the real ecommerce revenue lives. In this guide, we’re covering: The essential Klaviyo flows every ecommerce brand...
by Marketing | May 9, 2025 | Strategy, Amazon, CRO, Magento, Reputation Marketing, Shopify, WooCommerce
Scaling an ecommerce brand is a brilliant problem to have. But when growth outpaces your technology, what was once a tidy little Shopify store or WooCommerce setup can quickly turn into a spaghetti mess of plugins, apps, custom hacks, and dodgy integrations. Sound...
