by Marketing | Sep 3, 2025 | Analytics, CRO
You’ve got the data. GA4, Shopify, WooCommerce, Meta Ads, Klaviyo, the works. But when you try to make sense of your ecommerce funnel? Chaos. Enter Looker Studio (formerly Google Data Studio): a free, powerful tool for building visual dashboards that turn complex data...
by Marketing | Aug 21, 2025 | PPC, Affiliate Marketing
Affiliate marketing is often misunderstood. Some ecommerce brands treat it as a side hustle for bloggers and coupon sites. Others see it as a threat to their paid media campaigns – a channel that “steals” last-click attribution without adding real value. But...
by Marketing | Aug 12, 2025 | Shopify, WooCommerce
Choosing the right ecommerce platform is one of the biggest decisions you’ll make as an online retailer. And while there’s no shortage of options out there, Shopify and WooCommerce remain two of the most dominant – and debated – choices for growing...
by Marketing | Aug 7, 2025 | Affiliate Marketing, Referral Marketing, Social Media
Affiliate marketing has been around for decades. But in 2025, with tightening ad budgets, iOS privacy changes, and increasing CACs across Meta and Google – DTC brands are giving it a fresh look. So is affiliate marketing still worth it for direct-to-consumer...
by Marketing | Jul 23, 2025 | SEO, Strategy
If you’re managing an ecommerce store and trying to improve rankings, traffic, or conversions – chances are you’ve either been overwhelmed by SEO tools or underwhelmed by what they delivered. In 2025, there are more SEO platforms than ever claiming...
