by Marketing | Sep 16, 2025 | CRO, Analytics
If you’re running an ecommerce business and constantly asking yourself, “Is our conversion rate any good?” – you’re not alone. It’s one of the most common (and misunderstood) metrics in the game. But here’s the truth: the answer depends...
by Marketing | Sep 11, 2025 | Retention, CRM and email marketing, Referral Marketing, Reputation Marketing, Strategy
We get it. Ads are exciting.They’re measurable, scalable, and (when they work) give you a hit of dopamine every time the ROAS goes up. But here’s the reality in 2025:If you’re not serious about retention, you’re building a leaky funnel. In this article, we’ll explain...
by Marketing | Sep 8, 2025 | Referral Marketing, Reputation Marketing, Retention
If you’ve been searching for a referral marketing platform for your ecommerce brand, there’s a good chance you’ve come across Mention Me. Used by brands like Charlotte Tilbury, Bloom & Wild and Pret, Mention Me has become one of the biggest names in ecommerce...
by Marketing | Sep 3, 2025 | Analytics, CRO
You’ve got the data. GA4, Shopify, WooCommerce, Meta Ads, Klaviyo, the works. But when you try to make sense of your ecommerce funnel? Chaos. Enter Looker Studio (formerly Google Data Studio): a free, powerful tool for building visual dashboards that turn complex data...
by Marketing | Aug 21, 2025 | PPC, Affiliate Marketing
Affiliate marketing is often misunderstood. Some ecommerce brands treat it as a side hustle for bloggers and coupon sites. Others see it as a threat to their paid media campaigns – a channel that “steals” last-click attribution without adding real value. But...
