If you’re looking for an ecommerce consultant in Hereford …
you’ve probably already figured out how complex online growth can be.
You’re investing in ads, writing content, sending emails – yet you’re not sure what’s actually driving sales. Or maybe your marketing feels reactive rather than strategic.
At eCommerce Smart, we help ecommerce brands in and around Hereford find clarity. We take your existing data, turn it into insight, and build a clear strategy that aligns marketing activity with measurable outcomes.
We’re independent consultants – not an agency – which means no upsells, no unnecessary retainers, and no vague promises. Just experienced, data-led advice designed to grow your brand sustainably.
Ecommerce consultancy for Hereford businesses
Hereford and the wider Herefordshire region are home to an increasing number of digital-first businesses and established brands adapting to ecommerce.
Many of them share the same challenge: their data exists in silos, and their marketing lacks a joined-up strategy.
That’s what we fix. We help local ecommerce and retail brands see their full picture – aligning SEO, paid media, CRO, and retention under one practical, evidence-based growth plan.

Ecommerce Strategy and Growth Planning
Every good ecommerce strategy starts with clarity.
Our Ecommerce Growth Services provide a structured framework for analysing what’s working, what isn’t, and where to invest next.
We’ll help you make smarter marketing decisions – driven by data, not opinion. To see how structured scaling works, read How to Scale an Ecommerce Brand Without Breaking Your Tech Stack

Paid Media and Acquisition
Running ads shouldn’t feel like gambling.
Our Paid Media consultancy gives Hereford businesses full visibility of what’s working – and what isn’t.
We rebuild campaign structures, improve tracking, and optimise spend for consistent ROI. If your ad performance feels unpredictable, start with How to Spot a Bad Google Ads ROAS (And What to Do About It)

Conversion Rate Optimisation (CRO)
More visitors won’t fix a broken funnel.
Our Conversion Rate Optimisation consultancy identifies where potential customers drop off and helps you test, improve, and refine the user journey.
The goal is simple: higher conversions, less waste. Understand the psychology behind buying decisions in The Real Role of Social Proof in Ecommerce CRO (And How to Do It Right)

SEO for Ecommerce
Organic search remains one of the most powerful and cost-effective growth channels for ecommerce.
Our SEO for Ecommerce consultancy focuses on improving your site’s technical health, keyword targeting, and content strategy – with measurable results.
We’ve helped independent and established brands across Herefordshire improve rankings, visibility, and conversion from search traffic. Learn more in The Complete Ecommerce SEO Checklist

Email, CRM and Retention
Acquiring customers is hard work – keeping them shouldn’t be.
Our Email Marketing consultancy builds automated systems in Klaviyo, HubSpot, dotdigital, and other platforms that keep your customers engaged long after their first purchase.
We’ll design flows that feel personal, timely, and effective.
For guidance on getting the timing right, read Post-Purchase Email Flow: What to Send, When to Send It, and Why It Matters

Analytics and Performance
Data is only valuable if it tells you what to do next.
Our Analytics and Reporting consultancy integrates your GA4, CRM, and paid media platforms – giving you a single, accurate view of performance.
You’ll understand which channels drive profit and which need adjusting. See how to make your analytics work harder in How to Use Looker Studio to Visualise Your Ecommerce Funnel
Why Hereford brands choose eCommerce Smart

We focus on results, not reports.

We’re practical and transparent.

We understand ecommerce end to end.

We’re independent.

1
We focus on results, not reports

2
We’re practical, not transparent
We work alongside your existing team or in-house marketer to deliver clarity and capability, not dependency.

3
We understand ecommerce end to end
From SEO to retention and CRO, we know how each channel fits into your growth engine.

4
We’re independent
You get senior-level insight, clear thinking, and honest advice – without the overheads of a traditional agency.
Supporting Herefordshire’s ecommerce community
We work with ecommerce and retail brands across Hereford, Ledbury, Leominster, and the wider Herefordshire region – providing consultancy remotely and in person.
Whether you’re modernising a heritage business or scaling a D2C brand, we’ll help you build marketing that’s efficient, accountable, and built for growth.


Let’s talk about your ecommerce growth
If you’re ready to work with an Ecommerce and Digital Marketing Consultant in Hereford who prioritises strategy, simplicity, and measurable success – let’s talk.
Contact us to arrange a strategy consultation.