If you’re looking for an ecommerce consultant in Birmingham …
chances are you’ve already built something that works – but now you want to make it work harder.
Maybe your ad spend is increasing but conversions aren’t. Maybe your Shopify or Magento store needs stronger visibility. Or maybe you just need clearer insight into which marketing channels actually drive growth.
At eCommerce Smart, we help ambitious Birmingham-based ecommerce brands and digital teams uncover what’s really working, fix what isn’t, and build systems that scale.
We’re not an agency. We’re an independent consultancy focused on commercial outcomes – bringing the clarity, performance, and data discipline you need to grow profitably.
Ecommerce consultancy for Birmingham Businesses
Birmingham’s ecommerce ecosystem is diverse – from fast-moving D2C brands to established manufacturers selling direct for the first time.
We help businesses across the city and the wider Midlands streamline their tech, understand their analytics, and make smarter digital marketing decisions.
Whether you’re managing a complex product catalogue, refining paid media strategy, or overhauling customer retention, we’ll create a tailored growth plan built around your goals.

Ecommerce Strategy and Growth Planning
ring focus to your digital roadmap. We analyse your sales channels, customer data, and margins to build a plan that connects acquisition, conversion, and retention.
We’ve helped ecommerce teams in Birmingham improve efficiency, align internal goals, and stop wasting budget on low-return tactics.
Learn how strategic clarity supports scale in How to Scale an Ecommerce Brand Without Breaking Your Tech Stack

Paid Media and Acquisition
Paid media is powerful – but only when it’s efficient. Our Paid Media consultancy brings structure to your Google Ads, Meta, and Shopping campaigns so you can see what truly delivers ROI.
If you’re struggling with performance metrics, read How to Spot a Bad Google Ads ROAS (And What to Do About It)

Conversion Rate Optimisation (CRO)
If your traffic is solid but your sales don’t reflect it, CRO is your most powerful lever.
Our Conversion Rate Optimisation service identifies friction points, tests improvements, and builds confidence in your checkout journey.
See how to fix key on-site issues in WooCommerce Checkout Optimisation: Fixing Drop-Off in 5 Steps

SEO for Ecommerce
Visibility drives sales, but ecommerce SEO is about more than keywords. Our SEO for Ecommerce service focuses on technical fixes, site architecture, and content that converts.
We’ve worked with Birmingham businesses to improve crawl depth, structured data, and product-level SEO at scale.
For deeper insights, explore The Best Ecommerce SEO Tools in 2025 (And How to Actually Use Them)

Email, CRM and Retention Marketing
Customer retention is where sustainable profit lives.
Our Email Marketing consultancy helps you design automation flows, improve segmentation, and grow repeat purchase revenue through platforms like Klaviyo, HubSpot and dotdigital.
Get started with Post-Purchase Email Flow: What to Send, When to Send It, and Why It Matters

Analytics, Data & Performance
Every decision in digital should be data-led. Our Analytics and Reporting consultancy connects your GA4, CRM, and paid media data to reveal where profit really comes from.
Learn how to visualise your funnel with How to Use Looker Studio to Visualise Your Ecommerce Funnel
Why Birmingham brands choose eCommerce Smart

We understand scale and complexity.

Independent, not an agency.

Platform expertise, unbiased advice.

Proven performance.

1
We understand scale and complexity

2
Independent, not an agency
We work alongside your internal team, providing clarity and direction – not upsells or retainers.

3
Platform expertise, unbiased advice
Shopify, Magento, WooCommerce – we help you get more from the tech you already use.
Compare your options in Shopify vs WooCommerce: Which Platform Is Best for Scaling Brands?

4
Proven performance
Every recommendation is backed by data – and delivered with full transparency.
Supporting Birmingham and the Midlands
We work with ecommerce brands across Birmingham, Solihull, Wolverhampton, and the wider West Midlands region.
Whether you’re a growing retailer, D2C challenger, or multi-channel brand, we’ll help you refine your marketing and make data your competitive advantage.


Let’s talk about your ecommerce growth
If you’re ready to partner with an Ecommerce and Digital Marketing Consultant in Birmingham who focuses on clarity, data, and results, let’s start the conversation.
Contact us to book a discovery call today.