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Retention and Customer Loyalty

Repeat Revenue Isn’t Luck. It’s Smart Planning.

Winning a customer once is great. Winning them again (and again) is where the magic – and profit – really happens. We help you build retention strategies that keep your customers coming back, spending more, and loving your brand.

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Because New Customers Are Expensive – And Repeat Customers Are Gold

Most ecommerce brands focus on acquisition. But without retention, you’re constantly paying to replace the customers you already earned. At eCommerce Smart, we help you build loyalty into your business – with smarter systems, better experiences, and customer journeys designed to last.

From email flows and loyalty schemes to post-purchase messaging and referral programmes, we’ll help you build a brand people stick with – not just shop from once.

How We Work With You

We take a practical, data-led approach to building customer loyalty – aligned with your brand, margins, and customer behaviour.

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Retention audit

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Strategy and roadmap

Target respresenting ecommerce strategy and build

Implementation and support

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Ongoing optimisation

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1

Rentention audit

Review of your existing flows, loyalty efforts, and post-purchase journeys.
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2

Strategy and roadmap

Prioritised actions based on value, effort, and customer impact.

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3

Implementation and support

Email flows, loyalty platforms, customer touchpoints.
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4

Ongoing optimisation

Track, test, and improve your repeat revenue.

What we cover

Whether you’re too reliant on paid acquisition; want to increase customer lifetime value (LTV); or need structure and strategy behind retention, not just more discount codes – we can help with your retention and customer loyalty.

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Post-purchase flows and winbacks

Build trust and drive repeat purchases.

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Customer segmentation and personalised campaigns

Speak directly to high-value segments.

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Referral programme setup

Use specialist tools to turn customers into advocates.

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Loyalty and reward programmes

Set up, structure, and promote with specialist tools.

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Repeat purchase rate and LTV tracking

Measure what matters most.

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Subscription strategy and optimisation

For brands with repeatable products.

Let’s Turn Customers Into Lifelong Fans

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Book a free RETention and Customer Loyalty discovery call

Acquisition is great – but retention is what makes ecommerce businesses sustainable. We’ll help you build the systems that make customers stay.