If you're running an ecommerce business and constantly asking yourself, "Is our conversion rate any good?" - you're...
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Analytics
How to Use Looker Studio to Visualise Your Ecommerce Funnel
You’ve got the data. GA4, Shopify, WooCommerce, Meta Ads, Klaviyo, the works. But when you try to make sense of your...
The Complete Ecommerce SEO Checklist
SEO in ecommerce can feel like a never-ending to-do list. Meta tags here, schema there, product pages, blog content,...
Email Marketing Benchmarks for Ecommerce: What’s Normal in 2025?
Email marketing might not be the flashiest channel in your ecommerce stack - but it’s still one of the most...
How to Set Up Your Klaviyo Email Flows for Maximum Revenue
If you’re using Klaviyo and only sending out ad hoc campaigns, you’re leaving money on the table. Flows - not one-off...
The Most Common Conversion Killers on Ecommerce Sites (And How to Fix Them)
Getting traffic is hard enough. But when people land on your website and bounce without buying - that’s where the real...
Everything You Need to Know About GA4 for Ecommerce (Updated for 2025)
If Universal Analytics felt like an old friend, Google Analytics 4 (GA4) probably feels like its strange, younger...