About the role

Ecommerce Smart is looking for a sharp, experienced Performance Marketing Specialist to support our growing client base of ambitious ecommerce brands.

This role is perfect for someone who knows how to drive paid traffic that actually converts – across Google, Meta, TikTok, and beyond. You’ll work alongside our strategy team to plan, execute and optimise paid media campaigns with a focus on ROAS, not just reach.

If you’re a freelancer who loves ecommerce, knows their way around a product feed, and speaks fluent CPC/CPA without sounding like a robot, let’s chat.

What You’ll Do

• Plan and manage performance campaigns across:

  • Google Ads (Search, Shopping, PMax, Display)

  • Meta Ads (Facebook & Instagram)

  • TikTok Ads (optional but a bonus)

• Create and optimise product feeds for Shopping and dynamic ads

• Build multi-channel media strategies that align with client goals, margins, and funnels

• Run A/B tests on ad creatives, audiences, and bidding strategies

• Provide regular performance analysis, insights, and recommendations

• Collaborate with our founder and client teams to ensure alignment and clear comms

What We’re Looking For

• 3+ years experience running paid media for ecommerce brands

• Confident in campaign setup, management, and optimisation across key platforms

• Strong understanding of ecommerce metrics (ROAS, CAC, LTV, AOV, etc.)

• Comfortable using GA4, Looker Studio, and ad platform reporting tools

• Experience with Shopify, WooCommerce, or Magento stores (at least one)

• Ability to work independently with clear communication and attention to detail

• Available for 5–15 hours per week, with potential for more based on project flow

Nice to Have

• TikTok Ads or Pinterest Ads experience

• Creative testing chops (briefing designers, suggesting hooks/messaging)

• Familiarity with Klaviyo or email integration touchpoints

• Previous agency or consultancy experience

How to apply

• A short intro (who you are, what you love about ecommerce marketing)

• Examples of campaigns you’ve run = with results if possible

• Your day rate or hourly rate

• Your current availability

• A link to your LinkedIn profile