ANALYTICS AND REPORTING
Clarity, Not Complexity
Good decisions start with good data. We help ecommerce brands make sense of the numbers – so you can see what’s working, what’s not, and where to focus next.
Because Guesswork Isn’t a Strategy
If you’ve ever stared blankly at GA4 wondering what changed (again), you’re not alone. At Ecommerce Smart, we simplify the data, connect the dots, and give you reporting that’s actually useful – not just colourful.
We go beyond tracking clicks and sessions. We show you what’s driving revenue, where customers drop off, and how to make smarter decisions based on real insight.
How We Work With You
We don’t just build dashboards. We give you a data strategy – with the tools, training, and support to act on it.
Discovery and audit
Measurement plan
Setup and build
Ongoing analysis and support
1
Discovery and audit
2
Measurement plan
What to track, why it matters, and how to report on it.
3
Setup and build
4
Ongoing analysis and support
Monthly or quarterly reviews, plus real-time insights if needed.
What we cover
Whether your eCommerce team is buried in numbers but unsure what they mean; you’re not confident in GA4, ecommerce tracking, or you want one clean view of your performance (and peace of mind) – we can help with your analytics and reporting.
GA4 setup and optimisation
Events, conversions, ecommerce tracking done right.
Funnel analysis
See where customers drop out and how to fix it.
Product and customer insights
Bestsellers, CLTV, AOV trends, and more.
Looker Studio dashboards
Custom, clean, and tailored to what you need to know.
Campaign performance tracking
Across channels, from Meta to email to search.
Cross-platform data stitching
Bring data together from all of you CMS, CRM, email, paid ads, social and organic channels.
Let’s Turn Data Into Direction
Book a free Analytics and Reporting discovery call
No more spreadsheet chaos or ‘insights’ that don’t go anywhere. Just clear reporting and smarter ecommerce decisions, backed by the numbers.